Graph API integration.
Badass Studio publishes to Instagram through Meta's Graph API. Content generates from source data, passes through two-stage approval, and publishes directly to connected business accounts. Analytics flow back through the same API.
Direct API publishing to Instagram Business accounts.
Single image posts. Carousel posts with multiple images. Each format follows the same flow — content approval, media generation, final approval, scheduled publish. The API handles the upload, the posting, the error handling.
Multiple accounts per brand supported. One brand can manage several Instagram handles through the same dashboard. Each account has its own content queue, its own schedule, its own analytics.
instagram_business_basic: Account information, follower count, profile data. Used to verify correct account connection and display account status in the dashboard.
instagram_business_manage_insights: Reach, impressions, engagement metrics, audience demographics. Used for performance tracking and content optimization decisions.
instagram_business_content_publish: Publish posts directly to connected accounts. Core functionality for automated content publishing.
Performance data pulls back through Graph API after publishing. Reach — how many unique accounts saw the post. Impressions — total views including repeats. Engagement — likes, comments, saves, shares.
The same dashboard that publishes content shows what's working.
Data aggregates per post, per week, per account. Brand-level rollups show performance across all accounts. The data stays with the brand that owns it — multi-brand analytics don't bleed across boundaries.
Single Posts: Quote cards, question prompts, statement graphics. Generated from source content with brand-specific visual templates.
Carousels: Multi-slide posts exploring dimensions, properties, nuances. Each slide generated from structured data. Swipe-through narratives built automatically.
Weekly Calendar: Monday through Saturday content types. Each day has its format. The system generates ahead, you approve in batches, the queue fills itself.
OAuth flow connects Instagram Business accounts to Studio. Users authorize through Meta, granting specific permissions. Tokens refresh automatically. Connection status displays in the dashboard.
One authorization. Continuous access. Automatic token management.